Tintswalo Collection
Cape Town, Johannesburg and Zambia
Ongoing Retainer
In today's competitive digital landscape, businesses need a strong online presence to thrive. At Let's Be Frank, based in Cape Town, we specialise in crafting data-driven digital marketing strategies that deliver tangible results for our clients.
We've worked with the Tintswalo Collection to leverage the power of digital marketing, impactful website design, strategic social media marketing, and compelling content creation to achieve significant business growth locally and internationally.
Tintswalo Collection: From Outdated Online Presence to 400% Lead Increase Through Website Revitalisation.
The Challenge: Tintswalo Collection, a luxury tourism group, struggled with an outdated WordPress website. Slow loading speeds, a cumbersome CMS, and fragmented domains resulted in poor user experience, SEO shortcomings, and hindered online lead generation.
Our Solution: We executed a complete website overhaul, migrating them to Webflow. This included:
Modern Website Design & Architecture: Implementing a streamlined site architecture and consolidating multiple domains for improved navigation.
Performance Optimization: Achieving an 88% reduction in loading times to under 2 seconds.
Technical SEO Enhancements: Optimizing URLs and on-page elements for improved search engine visibility.
The Results: Tintswalo Collection experienced a dramatic online transformation, including:
Sub-2 Second Loading Speeds: Significantly reduced bounce rates and improved user satisfaction.
Enhanced SEO Performance: Increased organic traffic due to improved site architecture and speed.
400% Lead Increase: A phenomenal surge in leads directly attributed to the revitalized website and improved user journey.
Check out the website here.
Elevating Luxury: Tintswalo Collection Achieves Massive Social Media Growth Through Strategic Content & Management.
The Challenge: Tintswalo Collection's social media presence suffered from inconsistent branding, low engagement, and a lack of compelling content that truly showcased their luxury offerings and diverse properties within the competitive tourism market.
Our Solution: We implemented a comprehensive social media strategy focused on:
High-Quality Content Creation: On-location content creation at Tintswalo properties, incorporating user-generated content and professional videography and photography to capture authentic guest experiences and brand essence.
Strategic Platform Management: Tailored content strategies for Instagram, Facebook, and TikTok to maximize engagement across diverse audiences.
Influencer Collaboration: Partnering with relevant influencers to expand brand reach and credibility.
The Results: Our approach delivered exceptional social media growth for Tintswalo Collection:
Massive Organic Growth: Sharp increases in reach, engagement, and follower counts across all social media platforms.
Elevated Brand Perception: Enhanced brand loyalty and strengthened brand essence through compelling visual storytelling.
Executive Praise: Direct commendation from the Group CEO acknowledging the significant impact of the elevated content and strategic approach.
Check out one of the IG handles here.
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