Van Deventers & Van Deventers Incorporated

In the legal world, trust is everything. We partnered with Van Deventer & Van Deventer Incorporated, a respected law firm with branches in Cape Town and Johannesburg, to build a digital presence that strengthens client relationships and drives growth.

Building a Future-Focused Digital Presence.

The Challenge: Van Deventer & Van Deventer wanted to improve how they engage with clients online across both their locations. In a competitive legal market, they needed a strategy that would nurture existing relationships while attracting new clients through modern digital channels.

Our Solution: We developed a full digital marketing roadmap to modernise the firm's approach. This included:

• Social Media Strategy: We focused on high-quality video and organic engagement to build brand awareness on platforms like LinkedIn and Facebook.

• Email Marketing: We implemented a monthly newsletter to keep the firm top-of-mind with their existing client database.

• Reputation Management: We set up an automated system to request Google reviews from happy clients. This boosts their local SEO (search rankings) in both Cape Town and Johannesburg.

• Content & Blogs: We leveraged their weekly blog to drive organic traffic to the website and establish them as experts in their field.

• Innovation: We are currently exploring AI tools to help automate tasks like meeting notes and document generation to improve efficiency.

The Results: While this is an ongoing project, the roadmap is already building a solid foundation for success:

• Stronger Reputation: By automating the review requests, we ensure more happy clients leave 5-star feedback. This builds "social proof" and helps new clients trust the firm.

• Client Retention: Regular, valuable emails ensure the firm stays connected with their clients.

• Brand Awareness: Consistent content across social media and LinkedIn is increasing the firm's visibility in the professional market.

Here, you can find the social media channels for Cape Town and Johannesburg.