Overview
We spearheaded the launch of an exciting new chip brand in South Africa, owning the entire process from concept to execution. From crafting a memorable name and eye-catching logo to designing standout packaging, building a dynamic website, and activating a vibrant social media campaign, we ensured the brand made a bold and impactful entrance into the market.
Client
Zaks Naks
Industry
Food and Beverage
Service
Branding
Packaging Design
Website Development
Duration
2 months
The Challenge
The snack market is saturated, and chips are often seen as ordinary, making it difficult to stand out. We faced the challenge of creating a brand that would break through the noise and resonate with our target market. Additionally, we needed to maintain strong brand consistency across various product sizes and flavors, ensuring the design was both cohesive and eye-catching.
The Solution
For Zak's Naks, we crafted a bold, fun brand identity that brings excitement to an otherwise ordinary product. Zak, our vibrant ninja, is the sole of our playful packaging. Designed to grab attention on the shelf and appeal to our target market, we feel we achieved our goal. We focused on creating strong, cohesive branding that remained consistent across different sizes and flavors, ensuring each product felt part of the same family while standing out in a crowded market. Social media activation further helped Zak's Naks connect with consumers by highlighting its unique personality and flavors, making the brand both relatable and memorable.
