RegenZ

From Soil to Screen: How Let's Be Frank utilises Digital Marketing for South African Agriculture with RegenZ.

About the Client:

RegenZ is an independent and experienced agriculture services business deeply rooted in South Africa. With over 30 years in the industry, they specialise in introducing and commercialising innovative agricultural and crop production technologies across Southern Africa, with a strong focus on regenerative and environmentally beneficial solutions for both commercial and smallholder farmers. RegenZ excels at creating markets and developing compelling opportunities for the adoption of cutting-edge agricultural technology.

Our Role:

Let's Be Frank partnered with RegenZ to undertake a crucial brand consolidation and to spearhead their social media strategy. Our goal was to elevate their online presence and connect with their target audience in a meaningful way.

The Challenge:

The agricultural sector in South Africa, while vital, can often be perceived as technical and less inherently "glamorous" or immediately engaging to a broad online audience. The challenge for RegenZ was to cut through this perception, making farming in South Africa interesting, sparking conversation, and fostering a strong sense of community and interest around their innovative solutions.

Our Solution:

We developed a dynamic video-based social media strategy designed to bring the story of South African agriculture to life. Our approach focused on:

• Farmer Storytelling: Highlighting the experiences and successes of farmers across South Africa, showcasing the human element and the impact of innovative agricultural practices.

• Development Programme Spotlights: Sharing compelling narratives about impactful development programs within the agricultural sector.

• Educational Content: Providing valuable insights and knowledge about farming in South Africa, covering key topics, best practices, and the benefits of regenerative agriculture.

• Interactive Engagement: Prompting discussion through engaging content such as farming tips, debunking common myths, and posing thought-provoking questions to foster a sense of community and knowledge sharing.

The Result:

This engaging and informative video-centric strategy has yielded significant positive results for RegenZ:

• Excellent Follower Growth: A substantial increase in followers across all social media platforms, demonstrating a growing interest in their brand and the content they share.

• Strong Brand Interest: Heightened brand awareness and recognition within the South African agricultural community and beyond.

• High-Performing Organic Video Content: Videos consistently achieving impressive organic reach and engagement, indicating the resonance of their storytelling approach.

• Amplified Reach with Paid Media: Exceptional results when a paid media strategy is implemented to further boost the reach and impact of their video content.

You can view our work here.