RegenZ

Agriculture is the backbone of South Africa, but it isn't always easy to market online. We partnered with RegenZ, an industry leader with over 30 years of experience, to help them introduce modern, regenerative farming solutions to a new digital audience.

From Soil to Screen: Making Agriculture Interesting.

The Challenge: Agriculture is vital, but the technical details don't always translate easily to a general audience on social media. RegenZ saw an opportunity to bridge this gap. They wanted to showcase the dynamic, human side of farming to spark conversation and build a community around their innovative technologies.

Our Solution: We moved away from technical text and focused on a dynamic video-first strategy to bring the story of South African farming to life. Our approach included:

• Real Farmer Stories: We filmed interviews and success stories from farmers across the country, showing the human side of the industry.

• Education: We created content that teaches people about farming, shares tips, and explains the benefits of regenerative agriculture in simple terms.

• Community Impact: We highlighted initiatives that support emerging and small-scale farmers with training and resources, proving that RegenZ is helping the industry grow.

• Sparking Conversation: We used engaging posts, like debunking farming myths or asking thought-provoking questions, to get people talking in the comments.

The Results: This video-centric strategy has delivered excellent results:

• Big Follower Growth: We have seen a steady increase in followers across all platforms, proving that people are interested in farming when it is presented well.

• High Organic Reach: Our videos consistently get high views and engagement without needing paid ads.

• Brand Awareness: RegenZ is now recognised not just as a business, but as a thought leader in the South African agricultural community.

You can view our work here